Terms of Service
1. Introduction
These Terms of Service ("Terms") govern the provision of marketing services provided by the service provider ("ASOgency") to the client (the "Client"). By agreeing to these Terms, which occurs at the point of subscription payment, the Client confirms their acceptance of these Terms.
This agreement signifies that the Client has read, understood, and consented to be bound by these Terms, under which ASOgency agrees to deliver the specified marketing services, including but not limited to App Store Optimization.
2. Services Provided
ASOgency offers a subscription service, “ASOgency Growth Plan”, that includes but is not limited to, specific deliverables that will be detailed in the sections below.
2.1 ASOgency Growth Plan Overview
Month 1:
- Audit: Comprehensive analysis of app presence on App Store and/or Google Play in the main market the Client chooses, and market research, including but not limited to the Client’s specific vertical and competitors.
- Keyword Optimization: New visible & hidden metadata for the language chosen by the Client on App Store and/or Google Play.
- Screenshots Design: Production of a complete, ready-to-test screenshot set, including but not limited to one additional variation of the main set.
- ASO Strategy: A 3-month plan to maximize app visibility and conversion rates, in which the deliverables from Month 1 are included.
Month 2+:
- Execution of the ASO Strategy: The developed strategy will be turned into a list of tasks in a Notion Kanban board, accessible to both parties. It’s customary for this Kanban board to include additional keyword optimization and/or screenshot designs, though inclusion of these deliverables is subject to specific app requirements and mutual agreement.
- Unlimited access to a Senior ASO Manager via Slack.
- Monthly reporting: Detailed analysis of app performance, covering ASO metrics, including but not limited to traffic sources, app vitals, keyword rankings, and ratings/reviews.
2.2 Keyword Optimization
Monthly:
- New visible & hidden metadata for at least 3 languages on App Store and/or Google Play. Languages are chosen by the client, but ASOgency can assist in choosing the languages most likely to have a positive impact on performance.
- Ad-hoc reporting: Detailed analysis of search downloads uplift and keyword ranking changes as a result of metadata updates.
2.3 Screenshots Design
Monthly:
- Production of a complete, ready-to-test screenshot set, including but not limited to one additional variation of the main set.
- Ad-hoc reporting: Detailed analysis of conversion rate uplift and impact on downloads as a result of A/B-tests conducted on App Store and/or Google Play.
3. Appointment
The Client agrees to retain ASOgency for the supply of ASO services as outlined in this document. Should the need for additional services arise, both parties will negotiate the terms for those services and communicate these terms in writing, which will then become part of this agreement.
4. Payment and Fees
The Client agrees to compensate ASOgency at agreed rates, with payments processed through Stripe. Upon successful payment, the Client will receive a link to manage their subscription through Stripe’s billing customer portal. Fees are due monthly in advance, with the payment method on file being automatically billed at the start of each billing cycle. It is the Client’s responsibility to ensure that payment information remains current and accurate within Stripe. In the event of a payment failure, the Client will be notified and must update their payment information to continue receiving services
Specific fees and payment terms for the services provided are outlined below, unless otherwise agreed upon and communicated in writing between both parties.
4.1 ASOgency Growth Plan
The Client will be charged a monthly fee of $9,990 by ASOgency.
5. Guarantee
When the Client subscribes to the ASOgency Growth Plan or Keyword Optimization service, they are guaranteed an increase in visibility for their app’s target keywords following the implementation of Keyword Optimization deliverables. ASOgency will provide a list of target keywords during the deliverables presentation, which may be updated based on client feedback before implementation. The increase in visibility for target keywords will be measured using AppTweak’s “Visibility Score”, over a period of two weeks following the implementation of the deliverables, and all related data will be shared with the Client. The threshold for when the guarantee goes into effect and the Client is entitled to a full refund of the first month’s payment is when the increase in visibility is below 0%
To request a refund under this guarantee the Client must submit a refund claim in writing via Slack or email within seven days after the results from the implementation of Keyword Optimization deliverables have been presented by ASOgency.
This guarantee is part of ASOgency’s commitment to delivering effective ASO results, ensuring our clients receive value from their investment in our services.
6. Subscription Pausing & Cancellation
The Client may pause or cancel their monthly subscription at any time through the Stripe billing customer portal link provided by ASOgency. The Client may also request pausing or cancelling their subscription directly to ASOgency in writing, via Slack or email, prior to the up-coming billing date. The cancellation will take effect at the end of the current billing period. No refunds will be provided for any unused portion of the billing period at the time of cancellation.
ASOgency may terminate the subscription if the Client fails to comply with any terms outlined in this agreement, including failure to make timely payments. Prior to termination, ASOgency will provide the Client with written notice and an opportunity to remedy the breach within a specified timeframe.
7. Use of Contractors
ASOgency may perform its contractual duties using its team of contractors, who are not to be considered subcontractors but rather an integral part of the agency. ASOgency ensures full responsibility for their work, maintaining the same standards of quality and accountability as if they were direct employees.
8. Intellectual Property Rights
All graphic designs, copy, and other creative materials produced in the execution of services under these Terms shall be owned by the Client. ASOgency agrees to assign all rights, title, and interest in such deliverables to the Client. ASOgency guarantees that
deliverables will not infringe the copyright or any other rights of any third party.
9. General Rights and Obligations
ASOgency will perform its services professionally, in accordance with industry best practices. It retains discretion over work methods unless otherwise agreed. Compliance with applicable laws is required.
10. Confidentiality
Each Party shall keep confidential all materials and information received from the other Party or otherwise disclosed during the performance of the Service referred to in this Agreement if such material or information is marked as confidential or it must be understood as such due to its trade secret nature (”Confidential Information"). Confidential Information may include, for example, a Party’s product development, customer lists, partners and financial information. Each Party undertakes i) to prevent third parties from accessing Confidential Information with sufficient and reasonable measures; ii) not to disclose or reveal any Confidential Information to a third party; and iii) not to use the Confidential Information for any purpose other than in accordance with this Agreement. As an exception, Confidential Information is permitted to be disclosed to the personnel and subcontractors of a Party, provided that the information is disclosed only to the extent required and that such personnel and subcontractors are also bound by this confidentiality agreement. The obligations under this section will remain in force after the Service's completion until Confidential Information can no longer be regarded as a trade secret.
11. Acknowledgement
By completing the payment for the subscription, the Client acknowledges having read, understood, and agreed to be bound by these Terms of Service provided by ASOgency.
August 2025
